Right now in this “Creating The Life I Want” phase, I keep wanting to discover the best sewn product I can personally produce that will be a big hit right out the gate until I can then get others to make it for me. Over and over, this has been on my mind continuously. Well, I got another bright idea a few weeks ago that I’m very excited about. Using Google to search for it shows that hardly anyone is making it and, those who are making it sell it at a high retail price. The reason I really like this idea is (1) it’s something EVERYBODY wears (men and women) so demand should be high; (2) it’s something I can sew easily; and (3) it doesn’t require custom sizing which means that tons of them can be made at a time instead of one at a time.
So off I went to the garment district downtown here in LA several weeks ago and bought a bunch of material that I can experiment with for starting my new line. it sounds funny to say “my new line,” as I’ve never really aspired to be a designer and I don’t consider myself to be one. I just like to sew. But if I’m going to be an entrepreneur which is my main goal, I’m going to have to wear all the hats in the beginning. I am continuing to research my idea to make sure I do it well, make it efficiently, and have a really good competitive advantage over others. By this past Friday, I was satisfied that I’m ready to go into high gear.
Yesterday (Sunday), I was reading a trusted blog that I respect and love called Fashion Incubator by Kathleen Fasanella. It’s totally awesome for anyone making sewn products, whether new to this business like me or not. She’s the absolute best. I have had her book for months now and originally intended to use it like a bible. But then I got anxious, thought I could take shortcuts and went off in another direction.
Well, yesterday, after reading archives in her blog, I learned the importance of market research. EXTREMELY IMPORTANT! So, not only am I going to do proper market research now but I’m going back to her book big time and will use it like a bible. Her book is The Entrepreneur’s Guide to Sewn Product Manufacturing, and her website is http://www.fashion-incubator.com. Check it out if you’re interested. Did I tell you that she’s the best?
I will continue to improve my sewing skill on my product idea while I do the market research. Stay tuned!