Wow! Did I have a reality adjustment today! And I’m still having it!
Unbeknownst to me, this reality adjustment actually started a few weeks ago when I discovered that there is a term for my business idea that I was not even aware of. I read about it with mixed feelings – the hope of learning something new about it and simultaneously feeling bad about it because here I thought I had this very original idea that NO ONE IN THE WORLD has ever thought of. The term is mass customization. A wonderful term, sounds impressive, sounds like something that could make a lot of money too!
I tucked that information into my personal memory files and quite frankly forgot all about it. I continued working away on my little scarves, all the time trying to figure out how to keep inventory on hand, how to turn this idea into something really big that I can work at full-time, when should I hire others, etc.
Well, today, my whole life changed. Splash! Boom! Bang! I ran into “mass customization” again. Ran smack dab into it. I read that there are MANY others who are way ahead of me already. They are already competing with each other…without me! It hit me – duh! — that my brainchild is not new. Now what do I do??? These other guys are well-financed, have overseas connections, big fancy websites, they started years ago, etc., etc., etc.
The reality adjustment happened 8 hours ago in the afternoon. It’s nighttime now. I’m over the initial shock and I’m re-grouping. Yes, I’m re-grouping. Instead of having to create how to do this great business idea of mine, I have to figure out how to compete with these guys and do the business way better than they are!
The game plan has changed. You realize, of course, that it just got way more interesting!
I must confess: I’ve been a bad girl lately. I feel off the success grid here the last few days. But I’m back starting tomorrow with a vengeance!!!
I sold all my infinity scarves this week and now again I’m out of business because I have no inventory!!. I can see that that’s the first production problem I have to fix. I have also observed again to never to give up on sales when something seems like it’s not going to sell. I had two scarves all week that no one seemed interested in. Then I sold them both, one right the other, yesterday.
I was told again that young kids LOVE infinity scarves and can’t find where to buy them. I really need to get busy, huh??? One young girl that I saw tonight gave me the scarf she was wearing so I could turn it into an infinity scarf. I told her she’ll still be able to see the tassels when I’m done. She liked that.
So what kept me from sewing this week?
(1) One night this week, I helped a wonderful retiree with my secretarial services. She calls me when she needs me, and I’m glad to help her with correspondence and keep her calendar up to date.
(2) Tonight I attended a beautiful choral concert that a friend sings in which is composed entirely of legal professionals (attorneys, judges, etc.). I am always glad to support the interests and endeavors of friends.
(3) One night I studied a few chapters of a self-improvement book.
None of these are bad things actually but they did keep me from sewing.
(4) Didn’t keep to the schedule this weekend. (Now that one is bad girl!)
Tomorrow’s targets: (A) Finish my purple pants; (B) turn Ronni’s scarf into an infinity scarf; (C) find more fabric to make more scarves and make some more scarves.
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I am pleased to report that made my target of 5 infinity scarves on Saturday…and made two more this morning. I must confess that I thought it was going to be an easy target but they actually took longer to make than I thought. I had to push myself to keep going on Saturday. And I am pleased to say that I stuck with it because I’m a businesswoman! I’m back in business and have inventory now.
I made up that schedule I mentioned so that I can keep the “distractions” under control. I started it yesterday and it has worked beautifully so far. I’m so glad. I’ll continue to test it during the week and I’ll post it here when I know it works.
Another great development has happened over the last couple days: I do believe I am turning into a businesswoman!
Symptom #1: I am collecting my own market research information. I logged the fabric and dimensions of every new scarf I made this weekend in a journal. AND remembered to take pictures of them. This is so that I can keep track of what sells or not, and how long, and to what type of customer.
Symptom #2: I had to run a personal errand this afternoon and I took the new scarves with me just in case I ran into an opportunity to sell them! I’ve never done that before.
See, I am turning into a businesswoman!
Gotta go because now I’m off-schedule and should be in bed. More tomorrow.